Post-Poultry Pies
Designing for movie characters.
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This project follows a brief set by design company JKR, where designers had to solve a problem for a character in a movie by packaging a product that would naturally fit into its world.
I chose to work on the film ‘Chicken Run’. This movie is set on a farm in Yorkshire during the 1950s, and follows the story of a group of chickens trying to escape before they get turned into chicken pies.
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Initial ideas
I explored several ideas that would fit with the
humour, tone and playful nature of the film,
while also considering the serious 1950s
post-war setting in which the story takes place.
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The products
Post-Poultry Pies are a product to replace Mrs Tweedy’s current, unsuccessful chicken pie business. This generates both revenue for Mrs Tweedy and saves the chickens.
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Mrs. Tweedy’s traditional, serious nature
aligns with a ‘high-value’ design style, reflecting
her business ambitions and matching the film’s
aesthetic. I used vintage tin designs as inspiration.
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'Hogwash Pork' and 'Beef and Ale-ternative' pies are other products within the range.
