Work Hard Play Hard
Transforming unwelcoming spaces
Created for the RSA 'Where People Meet' brief, Work Hard Play Hard transforms abandoned seaside hotels into a vibrant, modular community space.
Designed to tackle loneliness, support mental health, and encourage collaboration, the project mixes playful social spaces with practical working hubs. It's a place built for connection, growth, and chance encounters; somewhere you can come to work hard, meet new people and have a little fun along the way.
The East Side Cliff hotels
Currently not in use, the East Side Cliff hotels hold huge potential in Bournemouth. Located with an ocean view, these were once bustling with business and activity. There are four hotels in total, each with varying levels of decay.
Problem
79% of people say they frequently experience work-related stress.
Loneliness and stress are growing issues among young professionals, entrepreneurs and freelancers. Existing co-working spaces often feel exclusive or rigid, limiting opportunities for genuine community engagement. With 2399 new businesses formed in Bournemouth just last year, the town has a huge entrepreneurial potential.
​
​
Process
I researched existing co-working models and found that entrepreneurs need spaces that balance work and social interaction.
I explored co-working spaces, interviewed freelancers and analysed community engagement initiatives. Many existing spaces are expensive, overly corporate or lack flexibility. Research on social well-being indicates that collaborative environments improve productivity and mental health. The concept of strange bedfellows (unexpected yet beneficial collaborations) became a key inspiration in shaping this project.
Proposal
Work Hard Play Hard is a modular, community-driven space for entrepreneurs to work, connect and grow.
This isn’t just another co-working or community hub, it’s a one-stop shop. It’s a place where you can find everything you need to thrive professionally and socially. Whether that’s a quiet desk to focus, shared lounges to meet new people, or an event space to pitch your big idea, this hub combines work and play seamlessly under one roof.
​
​
Brand identity
To develop the identity, I took inspiration from the community itself. I collected images of patterns and textures from clothing sent in by different community members, as well as a few pieces from my own wardrobe. These patterns were combined with bold shapes to create a brand that reflects the ethos of the space.
